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How often people identify AI designs, and which designs they prefer.

Period
Since Oct 12, 2026
Last refreshed
Oct 15, 2026, 07:55 UTC
AI identification rate

Rounds in which the AI design was correctly identified compared to the real product.

AI design preference rate

Rounds in which the AI design was preferred to the real product.

Identifying AI design.

How often people identified the AI design correctly.

Everyone

  • Identified 58%
  • Missed 42%

By role

RoleIdentified AI
Design58%
Engineering59%
Product60%
Marketing53%
Founder57%
Other57%

By model

ModelIdentified AI
Claude Opus 5.5 (medium)59%
GPT-6.1 Sol (medium)52%

Models are compared on the pairs every model has answers for.

Design preference.

Which design people preferred.

Everyone

  • Real product 33%
  • About the same 10%
  • AI design 56%

By role

RoleReal productAbout the sameAI design
Design34%12%54%
Engineering31%9%60%
Product34%10%56%
Marketing33%14%53%
Founder32%9%59%
Other35%11%54%

By model

ModelReal productAbout the sameAI design
Claude Opus 5.5 (medium)32%11%57%
GPT-6.1 Sol (medium)33%11%57%

Preference & identification.

How identification accuracy varies with design preference.

PreferenceIdentified AI
Preferred real product73%
About the same63%
Preferred AI design49%

Confidence & accuracy.

How often were confident answers correct?

Share of rounds

  • Not sure 28%
  • Pretty sure 56%
  • Certain 16%

Accuracy by confidence

ConfidenceIdentified AI
Not sure52%
Pretty sure60%
Certain63%

Product familiarity.

Do people identify AI designs more often when they use the product?

Share of rounds

  • Uses the product <1%
  • Not reported >99%

Accuracy by familiarity

FamiliarityIdentified AI
Uses the product58%
Not reported58%

Reported cues.

What gave AI design away versus what made it hard to tell?

AI design identified

  1. Layout & spacing
    45%
  2. Component styling
    27%
  3. Missing or extra UI
    19%
  4. Gut feeling
    18%
  5. Icons
    14%
  6. Alignment
    14%
  7. Color
    14%
  8. Typography
    11%

AI design missed

  1. Layout & spacing
    43%
  2. Component styling
    18%
  3. Missing or extra UI
    17%
  4. Gut feeling
    13%
  5. Alignment
    13%
  6. Icons
    9%
  7. Color
    9%
  8. Too polished
    8%
Note

Only the first submitted response per round is counted. Roles are self-reported; rounds without a role are included in the overall results. How results are counted

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